No Magic Bullet for the Bottom Line
Theatre audiences and their preferences are changing—are theatres ready to change with them? A Wallace study looks at evolving strategies.
All Stories About Wallace Foundation
The Big Orange Door of Opportunity
How an L.A. arts education center empowers young people to imagine new possibilities.
Making Friends With the Arts and Each Other
A new Wallace-commissioned report looks at various ways arts learning can connect and sustain young people.
How to Attract, and Keep, Young Audiences: A Case Study From Oregon
A Wallace Foundation grant gave Portland Center Stage room to experiment with their marketing and engagement programs for new theatregoers.
New Wallace Foundation Program Targets Audience-Building
New $52-million effort will support and study the audience-development work of 26 arts organizations, including 8 theatres.
Video: Wallace Foundation on Audience Development
The Wallace Foundation announced a $40 million arts initiative, which will provide funding for approximately 25 arts organizations over six years to build and maintain audiences.
