A Pay-As-You-Can Season
Ubuntu Theater Project gambled on a name-your-price subscription model—and it worked.
Ubuntu Theater Project gambled on a name-your-price subscription model—and it worked.
This epic ‘gay fantasia’ emerged from the recession-wracked regional theatre of the early 1990s, but the field may be even more risk-averse now.
The theatre subscription model may seem creaky, but maybe all its needs is an upgrade—a monthly, recurring upgrade.