Meet Audiences Where They Are
The challenge of declining attendance also presents an opportunity for theatres to diversify and expand their reach and impact.
All Stories About SMU DataArts
New Report Highlights Role of Arts Agencies in Covid Relief Funding
A study conducted by SMU DataArts reports on 11 cities across the U.S. and their tactics for advocacy, process, and equity to support artists and cultural organizations.
If You Rebuild It, Will They Return?
3 years after shutdown, despite some encouraging signs, most U.S. theatres are struggling to get audiences to commit.
Theatre Facts 2020 Report Shows COVID’s Initial Impact
A look at the fiscal state of the field from fall 2019 to fall 2020 shows a drop in ticket income and a spike in governmental support.
The Alchemy of Funding Theatres of Color
A new study from SMU DataArts found the metrics of success for smaller, community-oriented theatres to be both similar and different from their larger peers.
USITT Announces Survey on Demographic Data in Design
The survey is being conducted in partnership with SMU DataArts, a culture-focused data analytics center at Southern Methodist University.
Solid Footing: Theatre Facts 2017
U.S. theatres strive to maintain and build on the period of relative stability reflected in the latest edition of TCG’s annual industry report.
