Arizona Theatre Company’s 2-City Comeback
The theatre was stabilizing after a rough decade, and then Covid hit, offering fresh challenges and opportunities, including a move to a new venue.
The theatre was stabilizing after a rough decade, and then Covid hit, offering fresh challenges and opportunities, including a move to a new venue.
Box office isn’t the main revenue source for most nonprofit theatres, nor is pricing the biggest barrier for most patrons—but both sides of this exchange could benefit from more transparency.
A season director and educator with Broadway and regional credits, he comes to ATC from Utah Valley University.