First the Album, Then the Show
Without the brand name of well-known IP, Broadway musicals are increasingly finding that releasing albums early is a route to the stage, and to fans’ hearts.
Without the brand name of well-known IP, Broadway musicals are increasingly finding that releasing albums early is a route to the stage, and to fans’ hearts.
With ‘Hamilton’ and ‘Dear Evan Hansen’ at its back, the American musical is thriving like never before.