All Stories About audience development

No Magic Bullet for the Bottom Line

Theatre audiences and their preferences are changing—are theatres ready to change with them? A Wallace study looks at evolving strategies.

The challenge of declining attendance also presents an opportunity for theatres to diversify and expand their reach and impact.

Inclusion in the theatre begins, but doesn’t end, with matching diverse programming and new audiences.

After a career focused on breaking down barriers to access, Gaur is at the helm of an organization uniquely positioned to move that work forward.

A Wallace Foundation grant gave Portland Center Stage room to experiment with their marketing and engagement programs for new theatregoers.