Market to New Audiences
4 tips for bringing theatre marketing into the 21st century.
4 tips for bringing theatre marketing into the 21st century.
Theatres don’t need fancy tech to manage box office and customer data, but they do need a system.
You’ve got to make concessions to your theatregoers’ tastes for food and drink.
Creating a happy, healthy, equitable work environment for employees is as important as compensating them fairly.
Diversifying personnel is important, but a more fundamental step might be to change the ways we teach theatre.
Eileen J. Morris of Houson’s Ensemble Theatre and Sean Daniels of Merrimack Repertory Theatre share why engagement and education has to start with leadership.
Trinity Rep’s Spectrum Theatre Ensemble, a leader in accessibility programming, is building a canon of new work for neurodiverse performers and audiences.
Nikki Toombs of Atlanta’s True Colors Theatre Company and Tanya Mote from Denver’s Su Teatro share how engagement and education work fits their theatres’ missions.
The education and engagement programs at theatre companies remind us what this field is all about, and who it’s for.
As theatres claim a role at the center of community life, the aim is transformation, not transaction.