Market to New Audiences
4 tips for bringing theatre marketing into the 21st century.
Category Archives: November 2018
Remove Box-Office Barriers
Theatres don’t need fancy tech to manage box office and customer data, but they do need a system.
Serve Your Audience
You’ve got to make concessions to your theatregoers’ tastes for food and drink.
Prevent First-Degree Burnout
Creating a happy, healthy, equitable work environment for employees is as important as compensating them fairly.
Train for a Diverse Theatre
Diversifying personnel is important, but a more fundamental step might be to change the ways we teach theatre.
Stockard Channing Isn’t Just Playing a Strong Woman
The award-bedecked actor, revisiting a role in ‘Apologia,’ says she seeks out work that can stimulate conversation.
