Advantages of the ‘Big Data’ Era
The upside of data mining for theatres: the opportunity to do marketing with demonstrable ROI.
Category Archives: Theatre Facts
Each year, TCG (the publisher of American Theatre) conducts a comprehensive Fiscal Survey, which is the basis for Theatre Facts, TCG’s annual in-depth report on the U.S. professional not-for-profit theatre field. Available to all member theatres, as well as the general public, Theatre Facts is a vital resource for theatre professionals, trustees, funders, policy makers, educators, and the press.
A narrative version of Theatre Facts, featuring interviews with theatres leaders across the country, is published annually in the November issue of American Theatre magazine.
The archive of the full Theatre Facts reports can be found here.
The narrative version of Theatre Facts, as published in American Theatre, is below.
Theatre Facts 2012 Finds U.S. Theatres Expecting the Unexpected
TCG’s industry report shows that, with the worst of the recession behind them, U.S. theatre leaders must plan for an unpredictable future.
Get Smart, Hold Tight
Theatres are deftly negotiating the bumps and curves of an economy in flux. Theatre Facts 2011 tracks their progress.
Theatre Facts 2007: The Readiness Is All
Anticipating hard times, the field is buttressed by strong numbers.
Theatre Facts 2006: Watching the Fiscal Weather
The forecast is neither foul nor fair—and theatres are planning accordingly.
Theatre Facts 2005: At the Intersection of Optimism and Uncertainty
A continued recovery harbors some worrisome omens.
Theatre Facts 2004: Through the Looking Glass
As-yet-untried strategies may be the key to maintaining artistic gains—even in the face of cutbacks and audience uncertainty
Theatre Facts 2003: Singing in the Rain
Theatres respond to uncertain weather with bright new ideas
Theatre Facts 2002: Eyeing the Horizon
As they cope with a troubled economy, theatres position themselves for the future
Theatre Facts 2001: Shifting Currents
TCG’s Theatre Facts 2001 tracks the field’s course through troubled waters
