Category Archives: Strategies

A column dedicated to innovative approaches to theatre-related challenges both artistic and administrative.

Serve Your Audience

You’ve got to make concessions to your theatregoers’ tastes for food and drink.

Creating a happy, healthy, equitable work environment for employees is as important as compensating them fairly.

Diversifying personnel is important, but a more fundamental step might be to change the ways we teach theatre.

The ‘Director’s Haven’ festival in Chicago showcases the work of emerging directors.

Ubuntu Theater Project gambled on a name-your-price subscription model—and it worked.

Bricolage Production Company’s Immersive Companion Program leads audiences of all abilities through immersive shows.

Third Rail Projects partners with Macallan scotch whisky to create a ‘branded’ experience. Will audiences drink to that?

How to optimize your theatre’s YouTube promo videos.

GalaPro, now in 12 Broadway theatres, could make every performance accessible to Deaf and low-vision audiences.

The Wisconsin-based theatre has brought performers with disabilities together to tell more authentic stories about the disabled experience.