NEW YORK CITY: Theatre Communications Group has named Erica Lauren Ortiz to be its new director of marketing. Ortiz will be responsible for creating, implementing, and measuring the success of a comprehensive marketing plan that advances TCG’s mission to strengthen, nurture, and promote professional theatre in the U.S. and globally. Working with a portfolio that includes individual membership, events, and publishing, Ortiz will raise the valuation of TCG’s programs within the theatre field while championing the not-for-profit theatre to the broader culture.

“I am thrilled to welcome Erica to TCG’s senior leadership team,” said Adrian Budhu, TCG’s deputy director and COO, in a statement. “As TCG moves into its sixth decade, her experience as a digital media expert and creative producer will help innovate the ways TCG tells its own story, as well as the stories of the field we serve. Her commitment to equity, diversity, and inclusion aligns with TCG’s values, and her collaborative approach to working will strengthen our organizational culture.”

Ortiz is a digital media expert and creative producer, with more than 20 years of experience in theatre. An award-winning actor and playwright, she has performed in more than 50 theatre and film productions, including at the John F. Kennedy Center, Rep Stage, Amoralists Theater Company, T. Schreiber Studio (NYC), among others. As an entertainment marketing executive, Ortiz has become known for technology-driven innovation. Previous roles include senior director of digital marketing and business development at Odyssey Media, connecting influential multicultural women around the world in partnership with more than 30 of the nation’s leading Fortune 500 companies; founding TKTS patron services coordinator for Theatre Development Fund, launching the app and customer service representative program at the discount ticket seller; and founder at TheBrandprint, a creative digital marketing consultancy recently featured on Bravo’s Project Runway. An advocate for diversity and inclusion, Ortiz is a former member of the National Board of Directors of the NAACP, the nation’s oldest and largest civil rights organization.

“The field wide leadership of TCG is so vital to the theatre community,” Ortiz said in a statement. “I am thrilled to advance the mission of TCG and help to make our organization a leader in digital marketing, audience development, and creative strategy for our Member Theatres and theatre people across the country.”